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My fellow send me this video, half as a joke, accompanied by the text: "Didn't really resonate with me..."
I find this advertisement to be funny, but also somewhat anger inducing, and my reasoning behind these feelings is hard to express. I can laugh for a few moments at how aggressively Verizon, a telecom company, is courting the interests of cell-phone dependent young women. This commercial takes itself sooooo seriously, drawing on themes of feminism, racial equality, anti-ageism, and just general hopefulness in an attempt to attract young women to the company. Everything in the commercial, from the young hipsters featured, to the settings they are in, to the contrived dialogue, feels to me very overt and on the nose.
This fact is also what makes me resentful of the video, I suppose. Part of me feels like I should be happy that this video is promoting a message of tolerance and acceptance, since these are ideologies that I honestly do support! The other part of me, however, is annoyed at how Verizon is appropriating progressive rhetoric as a means of selling something. It just doesn't feel genuine.
What do you guys think? (This isn't one of those fake questions to start conversation... I am genuinely confused.) Is this preferable to typical advertising campaigns that marginalize/ignore women, or do ads like this make feminism into a commodity?
P.S. Google search "Verizon and net-neutrality" if you love a good contradiction. Though it's not necessarily wrong, it should be known that Verizon's air does technically has some degree of prejudice, or at least preference, when it comes to their cell data networks.