What I thought was noteworthy about the responsible use page was the strategy that AXE took in dissuading their consumers, primarily teen and young adult males, from abusing their product. Instead of focusing out on how these abuses can kill or injure you, AXE's public service announcement-style videos paid more attention to how huffing or igniting AXE can ruin your chances with women. Here are the two videos from the site:
I have negative feelings about these videos. First, do they actually dissuade people from abusing AXE? And secondly, need we promote one evil (sexism) in order to prevent boys from partaking in another?